Summary

The NFL’s social media team is seeking a seasoned Social Content expert who eats, breathes and sleeps content. This individual will help manage the day-to-day creation, production and execution of social content across the NFL’s primary social channels, with a specific emphasis on vertical video. The person in this role will be joining the NFL’s social programming team and will be helping directly manage the league’s social presence across several platforms and verticals. The ideal candidate will have a strong passion for the game along with an extensive understanding of all social media platforms, especially TikTok and is a savant when it comes to short form video making. Understanding the latest trends and the most popular topics across the internet is crucial for this role.

This is a long term contract opportunity with the NFL, onsite five days per week. 

Responsibilities:

• Create and oversee day-to-day content and publishing on primary @NFL social platforms (i.e. TikTok, Snap, Meta, X, Reddit, etc), including real-time content during games, events, etc.
• Lead daily development of short-form vertical content for distribution across multiple platforms
• Drive innovation through generation of new content types, testing new tools, and constantly working to evolve always-on strategies
• Work alongside broader social content team to lead ideation and execution of editorial and marketing calendars
• Utilize analytics and insights to understand what’s working, what’s not working, and be prepared to pivot at any time
• Celebrate football at all levels
• Constantly staying ahead of the latest trends throughout the social space
• Identify opportunities to monetize and drive revenue through our social platforms in partnership with our sales and sponsorship teams
• Concept big ideas to execute throughout the NFL calendar
• Collaborate closely with other internal stakeholders to ideate and execute around tent pole events (ex. Super Bowl, Combine, Draft, Pro Bowl, etc)
• Work closely and build relationships directly with social platform partners

Required Qualifications

• 3-4 years of social media publishing experience
• Comfortable editing engaging short-form video using a variety of tools (Adobe Creative software, etc)
• Prior experience managing and publishing to social channels for a major brand
• Ability to work well under tight deadlines and thrive in the "always-on", 24/7 NFL news cycle
• Strong eye for social-friendly content, with ability to understand what will perform well
• Comprehensive knowledge of the NFL, all 32 teams, and players across the league
• Expert-level understanding current and emerging social platforms
• Experience working with social analytics
• Strong communication and organization skills
• Comfortable multi-tasking independently
• Ability to work nights, weekends, early mornings, and holidays
• Thrive in a team setting where it is required to work and interact with several different departments on a daily basis

Other Key Attributes / Characteristics

• Previous NFL and/or Sports-related work experience is preferred

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. 

Terms / Expected Hours of Work

• Travel for 5-10%
• 40 hours per week, onsite