Learfield is seeking a highly organized and analytically driven professional to support the coordination, execution, and optimization of Marketing Fund and NIL-related initiatives across our Sports Properties portfolio.

This role will serve as a central point of coordination across multiple internal teams, ensuring Marketing Fund programs are implemented effectively, tracked consistently, and leveraged to drive both local and national revenue growth.

The ideal candidate brings strong cross-functional partnership skills, comfort working with data and reporting, and an interest in building scalable processes that support revenue impact in a rapidly evolving NIL landscape. Responsibilities: Coordinate, track, and support Marketing Fund setup and implementation in partnership with internal business units, including Legal, Finance, Revenue Strategy & Operations, Corporate Sales & Partnership Management, Learfield Studios, Paciolan, CLC, and Amplify Track and analyze Marketing Fund implementation and activity by property, ensuring accuracy, consistency, and visibility across stakeholders Develop and document best practices for Marketing Fund activation to maximize impact on local and national revenue growth Build, maintain, and update customized internal and external materials that support Marketing Fund education, execution, and reporting Serve as a connector between properties and central teams to ensure alignment, timely execution, and issue resolution Support reporting and analysis of NIL sales activity, including revenue impact and performance trends Assist in the identification, evaluation, and implementation of strategic NIL growth opportunities Contribute to process improvements, tools, and documentation that enhance scalability and consistency across the portfolio Prepare executive-ready summaries, insights, and recommendations related to Marketing Fund and NIL initiatives

Minimum 2 years of experience in project coordination, strategy, operations, or revenue-related roles (sports or entertainment preferred) Strong analytical and organizational skills with the ability to manage multiple workstreams simultaneously Proven ability to collaborate cross-functionally and communicate effectively with diverse stakeholders Comfortable working with data, reporting tools, and presentation materials High attention to detail, accountability, and follow-through Preferred

Bachelor’s degree in business, marketing, sports management, finance, or a related field Experience supporting sponsorship, NIL, or revenue strategy initiatives Familiarity with collegiate athletics, multimedia rights, or partnership-based business models Experience developing best practices or playbooks across a distributed organization

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave

🎁 Benefits & Perksbenefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans.

The company strives each day to deliver the mission statement and embody the

🎯 core values that make Learfield an exciting place to work.

🎯 Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun