About Us

Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We act as your personal assistant for healthy living—getting to know your goals, lifestyle, and budget, and recommending and delivering healthy groceries, easy recipes, and essential supplements for you and your family.

It’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. We believe food is the foundation of health, convenience should not mean compromise, and that everyone is unique in how they eat and live. That’s why we’re building a future in which healthy living is both easy and enjoyable.

Hungryroot is a distributed team of top talent across 28+ U.S. states. While we have a headquarters in New York City, our remote-first culture emphasizes collaboration, team-building, and flexibility. Expect regular virtual team events, strong ownership and accountability, and an annual company retreat.

About the role

We’re looking for a strategic and hands-on Sr. Director of Owned Brands & Culinary R&D to lead the end-to-end development of Hungryroot’s private label assortment and our culinary recipe innovation. This person will play a critical role in identifying white space within our assortment, developing innovative new product concepts, overseeing formulation and recipe development, and ensuring high-quality execution from ideation through launch.

You’ll collaborate closely with merchandising, category management, and operations, and manage both external manufacturing partners and our in-house culinary team. The ideal candidate blends creative culinary vision with disciplined execution and thrives at the intersection of product strategy, food trends, and customer experience.

Responsibilities

Product Strategy & Innovation

• Own and evolve Hungryroot’s private label product development strategy in partnership with merchandising and category teams.
• Identify opportunities to expand and differentiate the owned brand assortment based on customer needs, business goals, and trend insights.
• Translate market and consumer insights into new product concepts and category strategies.

Culinary Product Development

• Lead the development of innovative product formulations that meet Hungryroot’s nutritional and culinary standards.
• Iterate on product formulations to achieve desired customer experience
• Partner with culinary experts to prototype and test new products and recipes.

Cross-functional Execution

• Manage the end-to-end product development process: from ideation and brief through R&D, testing, packaging & design, and scale-up.
• Work closely with manufacturing partners and internal operations teams to ensure consistency, quality, and scalability.
• Establish and oversee timelines, critical paths, and cross-functional checkpoints to deliver projects on time and on spec.

Culinary Leadership & Meal Development

• Lead our internal team of chefs and the Culinary Strategy & Analytics Manager to develop and scale innovative, delicious, and easy-to-make recipes that serve a variety of meal occasions, dietary needs, and nutrition goals.
• Bring an art + science approach to culinary innovation by using data to identify opportunities and drive high-ROI recipe development. Champion the use of analytics, AI, and automation tools to improve the quality, efficiency, and scalability of our recipe development process.
• Stay on the pulse of food and flavor trends to inspire ongoing meal and recipe innovation.
• Ensure recipe content aligns with Hungryroot’s brand promise and helps customers discover healthy, craveable meals.

Quality & Brand Standards

• Own quality assurance protocols and product standards for all private label items.
• Lead continuous improvement efforts in taste, nutritional value, and product consistency.

Qualifications

• 10+ years of experience in food product development, culinary innovation, or private label strategy, ideally in a grocery, CPG, or foodtech environment.
• Experience leading culinary or recipe development teams, with a strong understanding of nutrition and consumer health goals.
• Proven success bringing new food products to market—end-to-end—from concept to scale.
• Experience working directly with co-manufacturers or co-packers.
• Strong project management skills with ability to manage multiple timelines and cross-functional workstreams.
• Deep knowledge of culinary trends, food formulation, and recipe development.
• Passion for healthy food, simplicity, and delivering delight through the customer experience.
• Natural collaborator who can work cross-functionally and inspire both internal and external partners.

Perks & Benefits

• Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
• Equity 
• Unlimited vacation policy
• Universal paid parental leave
• Monthly Hungryroot credit for delicious, healthy groceries
• Comprehensive health, vision, dental, and life insurance
• 401k with Company Match
• A work from home stipend to support your initial home-office setup

Expected Pay Range:
$200,000 - $235,000
Bonus Eligible

The employer will not sponsor applicants for work visas.

Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.