About the Role

At Fortis, we believe that long-term success is built on a deep, persistent relationship with our players. As Senior Manager, Alternative Monetization & Lifecycle Marketing, you will be a central pillar of our Player Growth organization, owning the strategies that drive value beyond traditional in-game stores.

You will lead the commercial strategy behind our Webstore, scale and evolve our Loyalty Program, and optimize our proprietary Network to enable seamless cross-promotion across the Fortis portfolio. This role sits at the intersection of CRM, product monetization, and growth infrastructure, requiring both strategic vision and operational excellence.

You will collaborate closely with Game Teams, Ad Monetization, Community, Data Science, and Engineering to ensure our engagement systems are technically robust, commercially impactful, and player-first.

What you’ll achieve

Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio.

Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases.

Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value.

Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem.

Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV.

Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance.

Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels.

Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

What you’ll need to be successful

Deep expertise across both CRM/Lifecycle Marketing and Product Monetization within mobile gaming, with the ability to connect engagement systems to commercial impact.

Proven experience driving adoption of web-based stores, loyalty platforms, or direct-to-consumer initiatives in a mobile-first environment.

Strong understanding of the mobile gaming ecosystem and the use of first-party data to move players across titles and maximize portfolio-wide LTV.

Demonstrated success leading marketing technology initiatives, including email operations, marketing data integrations, and customer engagement platforms (ESP and related systems).

Experience building and managing segmentation frameworks across multiple channels and data sources, including triggered journeys and behavior-based campaigns.

Hands-on experience driving SMS/MMS, push notifications, in-app messaging, and journey-based campaigns across multiple engagement channels.

Familiarity with CDP solutions (externally built or internal), and strong collaboration with Data Science and Engineering teams to build scalable growth infrastructure.

Working knowledge of HTML for emails, landing pages, and in-app messaging.

Proficiency with analytics platforms such as Google Analytics, Singular, or equivalent tools to measure marketing impact across app and web environments.

Strong prioritization, planning, and workflow management skills, with experience using collaboration and project management tools such as ClickUp, Monday, or Wrike.

Excellent cross-functional communication skills and the ability to operate as a strategic growth leader within a complex organization.