Job Description

As a Senior Behavioral Methodology Specialist I focusing on apps, you will serve as the voice of the panelist, applying a range of research methods to understand user behaviors/motivations. Your insights will directly inform the design, strategy, and evaluation of our panelist-facing products. You will conduct, direct, and coordinate all research projects, including defining key research questions, developing models, designing and implementing appropriate data collection methods, executing analysis plans, and communicating results. You will earn trust from our business partners by collaborating with them to define key research questions, communicate scientific approaches and findings, listen to and incorporate their feedback, and deliver successful solutions.

This position does require being in the office 2 or more times per month.

Responsibilities

• Collaborate and Consult: Partner with Product, designers (UX/UI), Tech, Communications, and Operations teams to ensure research findings are integrated into the product development lifecycle and inform key strategic decisions on panelist communications and engagement.

• Plan and Execute Research: Design, plan, and conduct end-to-end research studies (both generative and evaluative). Analyze in-app data (analytics), installation/deinstallation metrics, and UX metrics; develop new and use existing panelist metrics to identify trends and validate hypotheses. May also support mixed-methods/qualitative studies. 

• Analyze and Synthesize Data: Collect, interpret, and synthesize technical app data (including installation/deinstallation trends over time, predictive models to predict deinstallation, etc.) research findings into clear, actionable, and impactful insights, focusing on the needs of Nielsen panelists across various measurement products (e.g., TAM, PPM).

• Deliver and Advocate for Insights: Create detailed reports, presentations, user journey maps, and personas to effectively communicate research outcomes to designers, product managers, developers, and senior leadership. Champion a user-centered design process across the organization.

• Maintain Best Practices: Stay current with the latest UX research methods, tools, and industry trends to continuously improve research practices, potentially including best practices from organizations like the Nielsen Norman Group (NN/g). 

 

Qualifications

• Education: Bachelor’s or Master’s degree in Human-Computer Interaction (HCI), Cognitive Science, Psychology, Sociology, Design, Survey Methodology, Linguistics, or a related field. 

• Experience: 5+ years of professional work experience in a field that uses research to understand and influence human behavior (e.g., Industrial/Organizational Psychology, Organizational Behavior, Behavioral Economics, etc.) with hands-on experience in multiple methods

• Well-organized, clear communication, and an ability to handle multiple competing priorities in a fast-paced environment

• Excellent data storytelling skills, regardless of type of data - with the ability to manipulate, interpret, and tie results back to business needs and translating research into actionable design and product.

• Strong interpersonal skills and team mentality, ability to effectively influence, negotiate and communicate within and across various levels in the organization and form meaningful working relationships. 

• Critical thinking and creativity that enables exploration of opportunities for new research innovations, even within business constraints. 

• Expertise in coding and testing of analytical modules using Python, SQL and Spark

• Experience with Figma, Figjam

• (Preferable) Domain expertise in statistical analysis and/or audience measurement

 

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Additional Information

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