Meet Urban Sports Club

We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent.

But what truly sets us apart? We believe our people are at the heart of everything we do. If you’re curious about how we work, what we value and how you might grow with us, explore our Culture Hub & Career Opportunities.

*Big news: Wellhub and Urban Sports Club unite!*
Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.

The opportunity 

Urban Sports Club is building the most innovative Creative Studio in the wellbeing industry — a place where human creativity and machine intelligence work together.

As Senior AI Creative Expert, you’ll strengthen the intelligence layer of our Creative Studio by embedding AI, testing, and creative measurement across campaigns, channels, and departments.
You’ll combine design craft, systems thinking, and technological curiosity to help our teams create smarter, faster, and more insight-driven work.

This is an expert-level, hands-on role — not a people manager — ideal for someone with deep creative experience and a passion for applying AI to real business challenges. You’ll report to the Head of Creative Studio and collaborate closely with Growth, Brand Marketing, Content Intelligence, and Product Design, as well as external creative partners.

What You Will Do

• Build and maintain AI workflows, prompt libraries, and automation scripts that accelerate creative production and quality
• Explore emerging tools (text-to-image, motion, layout, video, localization) and translate them into practical applications for design and content teams
• Define brand-safe guardrails and ensure AI-assisted work consistently reflects the USC identity
• Define creative KPIs and measurement frameworks with Growth, Brand, to link creativity to performance outcomes, and summarizing insights in monthly reports
• Support Performance Marketing and CRM teams with scalable, data-informed creative solutions and collaborate with Content Intelligence on aligning visual experimentation with narrative and message testing
• Curate and document the Studio’s AI tool stack; establish governance and standards
• Conduct short trainings and internal demos to upskill designers, writers, marketers and collaborate with external creative partners to optimize asset production, localization, and quality assurance
• Build dashboards and trackers linking creative decisions to campaign engagement and ROI and help the wider Marketing organization understand which creative elements drive the strongest business results

What you will need to succeed

• You have at least 7 years experience in digital design, creative direction, motion, or marketing technology — ideally spanning both brand and performance environments
• You are hands-on fluency with modern AI tools (Midjourney, Runway, Firefly, ChatGPT, Sora, etc.) and automation workflows
• You have a strong ability to interpret creative performance data (CTR, CVR, engagement metrics) and convert insights into visual direction
• You are an expert of Adobe Creative Cloud and Figma; working knowledge of collaboration and data tools (Notion, Sheets, Looker Studio a plus)
• You have a strategic and structured mindset with high curiosity for innovation and experimentation
• You conduct excellent collaboration and communication skills across creative, technical, and business teams
• You bring excellent communication skills in English, German is a plus

What’s in it for you 

• Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
• Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle.
• Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You’ll also have the option to desk-swap at our other European offices.
• WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open Up.
• Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes.
• Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment.

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).