Job Description

Let’s start with the role

We are looking for a proactive, data-driven leader to join our team as a Retention & Reactivation Team Leader – Gaming. In this role, you will optimize retention and reactivation strategies for online casino and gaming customers. The ideal candidate combines strategic thinking, customer lifecycle expertise, and strong leadership skills to thrive in a fast-paced and evolving industry. 

• Team Leadership & Development: Lead, mentor, and develop a team of Gaming Retention and Reactivation Executives, ensuring they have the necessary support, training, and career development opportunities;
• Strategic Oversight & CRM Gaming Initiatives: Oversee gaming-related customer segmentation, CRM project execution, retention strategies, and KPI monitoring to drive data-driven optimizations and lifecycle improvements;
• Collaboration & Cross-Departmental CRM Projects: Collaborate across Gaming Product, Rewards, BI, Analytics, and CRM teams to align strategies, optimize engagement tools, enhance segmentation, and support CRM automation and project development;
• Gaming Product Development & Market Trends: Stay informed on industry trends, align CRM with product innovations, and optimize retention and reactivation campaigns using gaming mechanics;
• Performance Monitoring & Reporting: Analyze lifecycle trends, report on CRM performance, and apply test-and-learn strategies to optimize retention efforts.

What you’ll bring:

• Academic Background: Bachelor’s degree in Marketing, Business, Data Analytics, or related field;
• Experience: 3+ years in CRM, retention, or lifecycle marketing (ideally in online gaming/casino), with expertise in Gaming Proposition Development, customer segmentation, and data-driven strategies; cross-functional collaboration and team management experience preferred;
• Technical & Analytical Skills: Proficient in data analysis, CRM tools (Optimove, Power BI, Google Analytics), and multi-channel campaign execution, with a strong ability to interpret lifecycle metrics, segmentation models, and campaign performance;
• Industry & Gaming Knowledge: Deep understanding of gaming customer behavior, retention, reactivation, and engagement tools (bonuses, free spins, tournaments, loyalty programs, gamification), along with familiarity with gaming product trends and their impact on CRM;
• Collaboration & Communication: Strong stakeholder management, business alignment, and BRD development skills, with excellent communication and presentation abilities to influence cross-functional teams.

 

 

Kaizen Gaming Perks

• 🕑 Hybrid way of working
• 🏃 A buddy will support you with your onboarding
• 💸 Competitive pay and bonus scheme
• 👩‍⚕️ Private health insurance for you and your family 
• 🚗 Commuting allowance
• ⭐Developmental 360° feedback framework
• 📚 Unlimited access to Udemy & continuous training

 

 

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