ROLE DESCRIPTION

We’re looking for a growth-minded, analytical, and creative Paid Social Strategist to support the execution, reporting, and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, and YouTube. Reporting to the Director of Paid Media, you’ll play a critical role in helping scale our customer acquisition efforts, working cross-functionally with Growth, Creative, Analytics, and Brand teams. This is an ideal role for someone with 1–3 years of hands-on paid media experience who’s eager to deepen their performance marketing expertise and grow into a leadership role.

Reports To:      Director, Paid Media

Location:         New York City, HQ

Start Date:      Immediately

ROLES & RESPONSIBILITIES

Campaign Execution & Optimization

• Assist with building, launching, and monitoring paid social strategy across Meta, TikTok, Pinterest, YouTube, and other platforms
• Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals
• Analyze performance and provide input on budget pacing and optimization recommendations
• Help develop full-funnel campaign flows (prospecting, retargeting, and retention)
  
  

Audience & Creative Collaboration

• Build and manage audiences using platform tools (lookalikes, interest targeting, CRM uploads)
• Partner with creative and brand teams to brief, test, and iterate on ad creative and messaging
• Maintain a creative testing log and contribute to developing new hypotheses for testing hooks, formats, and messaging
  
  

Performance Reporting & Insights

• Partner with Analytics to compile weekly/monthly performance reports and dashboards
• Track KPIs like ROAS, CAC, and CTR, and translate learnings into actionable takeaways
• Stay on top of platform updates and privacy changes to support continued optimization
  
  

Team Collaboration & Growth

• Work with Lifecycle, Retail, and Amazon teams to ensure alignment across paid efforts
• Share paid social performance insights that can inform broader brand and product strategies
• Provide strategic recommendations to Growth leadership and help shape cross-channel media strategy

Channel Innovation & Expansion

• Evaluate emerging platforms, ad types, and social trends to stay ahead
• Experiment with new features like Meta Advantage+, TikTok Spark Ads, UGC placements

Skills & Qualifications

• 3+ years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting
• Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms
• Strong creative instincts with experience partnering with content teams to optimize assets
• Analytical mindset—comfortable digging into data, running A/B tests, and iterating on performance
• Familiarity with Google Analytics, Looker, Shopify, or other e-commerce analytics tools
• Exceptional communication and collaboration skills
• Mission‑driven, adaptable, and confident working in fast-moving startup environments

The minimum annual salary for this position is $85,000 and the maximum is $110,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.