As the League Growth Marketing Manager, you will be responsible for forging strong partnerships with the RCX Growth department and key external organizations, including YMCAs and Parks & Recreation departments. Your role will involve assessing the specific needs and goals of these organizations to tailor our approach effectively. You will develop and implement comprehensive marketing campaigns designed to attract new league operators and recruit strategic stakeholders for national organizations. This will include conducting market research, identifying target demographics, and creating engaging promotional materials. Additionally, you will collaborate with local community leaders and stakeholders to ensure our initiatives resonate with potential league operators, ultimately driving growth and participation in our programs.

Job Responsibilities:

• Marketing Strategy: Design and implement comprehensive growth marketing strategies aligned with partnership strategies and overall growth objectives, ensuring effective co-branded initiatives.
• Lead Generation: Create targeted campaigns across digital channels to attract potential clients and generate qualified leads for the sales team.
• League Growth Partnership: Work closely with the League Growth team to establish and manage relationships with and understand needs and pain points of national organizations like YMCAs, Parks & Recs, and Boys & Girls Clubs and tailor marketing efforts to address these challenges effectively.
• Content Development: Oversee the creation of engaging marketing campaigns tailored for these organizations, focusing on community engagement and program awareness.
• Analytics and Reporting: Monitor, analyze, and report out on partnership campaign performance metrics, providing actionable insights for continuous improvement and optimizing collaboration with national organizations.
• Market Research: Conduct market research to identify trends, opportunities, and competitors in the youth sports industry.
• Customer Feedback: Gather and analyze customer feedback to inform marketing strategies and enhance product messaging.
• Leadership: Mentor, train, and develop junior marketing team members. Oversee the League Growth Marketing efforts in collaboration with the Director of Marketing and the Digital, Content, and Creative Marketing teams.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Development, or related field. (Or at least 3 additional years of experience in lieu of a degree)
• At least 4-6 years of experience in marketing, preferably within the SaaS, sports business, or youth sports industry.
• Proven experience in lifecycle marketing, with knowledge of customer experience management and customer service collaboration.
• Strong project management and analytical skills, with the ability to translate customer insights into marketing strategies.
• Strong understanding of youth sports dynamics and the unique challenges faced by organizations.
• Exceptional written and verbal communication skills, with an ability to create engaging and clear marketing content.
• Familiarity with marketing automation tools and experience analyzing campaign performance using analytics platforms.
• Proficiency in graphic design tools and an eye for design to create visually appealing materials.
• Strong organizational skills and the ability to manage multiple projects within tight deadlines.
• Analytical mindset with experience in using data to inform decisions and optimize campaigns.
• Ability to work collaboratively in a team environment and foster strong cross-functional partnerships.

More about the role:

• Travel: Less than 25% of the time
• Work Schedule: Monday – Friday (40 Hours per week) with occasional nights and weekends 
• Location: Hybrid, Roswell, GA - We anticipate this role to involve a combination of remote work from home and on-site work at the RCX Sports office, located in Roswell, GA. We encourage all interested candidates to apply, regardless of their current location.
• Compensation Structure: Expected starting salary - $78,000-$83,000/year. Our pay grades are determined by role, level, location, and alignment with market data. This position is eligible for an annual discretionary bonus & benefits including: Medical, Dental, Vision, Life Insurance, Disability, 401(k), Paid Parental Leave, Unlimited PTO, Monthly Wellness Expense Reimbursement and additional voluntary benefits.
• Reports to: Director of Marketing
• Supervisory Responsibilities: This position may oversee full-time direct reports in the future

• Stay Healthy: Enroll in comprehensive benefits & insurance plans with no waiting period
• Be Well: Expense up to $65 per month for health & wellness
• Maximize Savings: Contribute to your 401k retirement savings with company matching
• Be Comfortable: Enjoy a relaxed casual dress code
• Take Time: Enjoy a variety of time off benefits including Unlimited PTO and paid Parental Leave
• Stay Connected: Work equipment (laptop and monitor) provided by RCX Sports plus, expense up to $350 towards the purchase of a personal use laptop, tablet, or computer