As Alt’s Growth Lifecycle Manager, you will own growth through the product and lifecycle, not just top-of-funnel marketing.

This role sits at the intersection of Product, Growth, and Data, with a clear mandate:
design, build, and optimize lifecycle experiences that drive activation, engagement, retention, and revenue across our native app and platform.

This is a hands-on role for someone who has shipped real lifecycle systems in fast-moving environments and understands that great product experience is the growth engine.

What You’ll Do:

Own Lifecycle Growth End-to-End

• Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces
• Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
• Translate product moments into timely, relevant lifecycle touchpoints

Drive Product-Led Growth

• Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it 
• Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust
• Identify and unblock growth bottlenecks related to experience, tooling, or execution
  
  

Operate at Speed

• Move fast, wear multiple hats, and execute without perfect inputs
• Build scrappy solutions when needed (templates, HTML, tooling workarounds)
• Balance strategy with execution
  
  

Experiment, Measure, Iterate

• Own lifecycle experimentation and measurement across activation, conversion, and retention
• Analyze behavior, cohorts, and funnel drop-offs to inform iteration
• Continuously refine programs based on data, not opinion
  
  

Leverage AI to Scale Impact

• Use AI to accelerate lifecycle creation, experimentation, personalization, and iteration
• Apply AI thoughtfully to improve speed, relevance, and learning velocity
• Focus on outcomes, not buzzwords
  
  

What We’re Looking For:

• 5+ years of experience in growth, lifecycle, or product-led growth, ideally in a marketplace, fintech, consumer app, or similar high-velocity environment
• Proven ability to personally build and optimize lifecycle programs, not just oversee them
• Strong experience with lifecycle tools (Iterable or similar) across email, push, SMS, and in-app -  experience with WhatsApp, RMS, Moveable Ink, or Live Events is a plus.
• Ability to create complex audience segmentations and operate within a large data set - Experience with Hightouch or SQL is preferred
• Deep appreciation for native app experiences and mobile-first growth
• Comfort operating in ambiguity and moving fast with limited resources
• Strong analytical mindset with the ability to translate data into action
• Experience partnering closely with Product and Design to drive growth through experience
• Familiarity with analytics tools (Amplitude, Segment, Branch, or similar)

What You’ll Get From Us:

• A seat at the table to help shape the future of Alt and the alternative asset space
• Autonomy and ownership on projects that matter
• $100/month work-from-home stipend
• $200/month wellness stipend
• WeWork office stipend
• 401(k) retirement benefits
• Flexible vacation policy
• Generous paid parental leave
• Competitive healthcare benefits, including HSA, for you and your dependent(s)

Compensation: $130,000 Annually