Welcome to Centr – the home of strength.

Centr is a globally recognized performance fitness platform founded by Chris Hemsworth. Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists, engineers, designers, marketers, and operators who help the strong get stronger, every day.

Role Overview

We are hiring a Director of E-commerce to own and scale the centr.com business, with a mandate to drive revenue growth while leveling up our e-commerce operations and customer experience.

This role owns revenue growth, forecasting, and on-site performance for centr.com. You will lead and have decision authority over CRO, merchandising, promotions, and offer architecture, while working closely with Marketing, Product, Support, Warehouse, and Sales to ensure growth is profitable, operationally sound, and brand-aligned.

This is a hands-on, operator role. You will be deep in Shopify, experimentation, analytics, and on-site UX. While you will manage a small team, success in this role comes from owning commerce decisions, exercising judgment under constraint, and navigating cross-functionally.

A critical part of this role is helping to rebuild centr.com into a single, unified commerce experience that removes the distinction between app and physical products and unlocks higher AOV through thoughtful bundling and portfolio-level merchandising.

Key Responsibilities

1. Own centr.com Revenue Growth

• Drive revenue growth through:
• CRO and experimentation (in partnership with the CRO Manager)
• Merchandising strategy and product prioritization
• Pricing, promotions, and discounting (within contribution targets)
• Bundles and offer architecture across equipment, app, and accessories

1. Own weekly forecasting and performance reporting

• Be accountable for revenue, AOV, CVR, and bundle attach rate
• Make deliberate tradeoffs between conversion, AOV, volume, and contribution

1. Lead CRO, Merchandising & On-Site Experience

• Own the on-site customer journey from landing to checkout
• Manage and help develop CRO roadmap and experimentation cadence
• Merchandising strategy for high-AOV and high-volume products
• Set clear direction on what gets tested, scaled, or killed, ensuring CRO efforts ladder up to broader commerce strategy
• Ensure centr.com clearly communicates value across equipment, app, and bundles

1. Build and Scale the Equipment + App Bundle

• Own the bundle offer end-to-end including pricing, UX, merchandising, and purchase flow
• Partner closely with Product and Marketing to align bundle positioning and expectations, improve bundle attach rate
• Treat bundling as both a growth experiment and a core pillar of the 2026 strategy
• Evolve bundle strategy based on performance, operational constraints, and channel realities

1. E-commerce Operations & Forecasting

• Own revenue forecasting, demand planning, and coordination with Warehouse and 3PL partners
• Ensure growth initiatives are supported by inventory readiness and operational capacity
• Partner with Ops to surface risks, constraints, and tradeoffs early
• Collaborate with Support on returns, fraud, and post-purchase implications
• Balance growth ambition with operational reality and contribution guardrails

1. Lead a small, high-impact team optimization and on-site commerce strategy reinforce each other. Act as a multiplier through systems, prioritization, and decision clarity rather than headcount.
2. Navigate Channel & Organizational Complexity

• Work through channel conflict across DTC, retail, and other sales channels
• Design offers and promotions that respect MAP constraints and channel relationships
• Partner with Sales to align on offers and positioning and avoid destructive channel conflict while maximizing on-site value

What Success Looks Like  

By the end of 2026, you will have:

• Doubled revenue
• Improved site conversion rate and AOV while protecting contribution dollars
• Established the equipment + app bundle as a core growth lever
• Delivered a rebuilt centr.com experience on time and on budget
• Improved demand forecasting and inventory coordination to support growth
• Maximized AOV on high-ticket home gyms while unlocking lower-AOV, higher-volume Hyrox opportunities
• Built credibility and alignment across Marketing, Ops, Support, and Sales

Who You Are

• 7–10+ years in high-growth e-commerce roles
• Deep, hands-on Shopify experience
• Strong CRO instincts paired with offer and portfolio-level commerce judgment
• Commercially sharp with a clear understanding of contribution dollars
• Experienced in forecasting, demand planning, and growth sequencing
• Comfortable operating in ambiguity and cross-functional friction
• Able to say no to growth initiatives that compromise margin, operations, or long-term channel health
• Willing and excited to be hands-on in execution
• Clear point of view on modern e-commerce operations

Bonus Points

• Experience selling high-AOV physical products
• Experience with bundled physical + digital offers
• Familiarity with omni-channel or MAP-constrained pricing environments
• Experience rebuilding or replatforming an e-commerce site

Why This Role Matters

E-commerce is a core growth engine for Centr in 2026. This role sits at the intersection of growth, operations, and customer experience and will determine how effectively we scale revenue without leaking margin, inventory discipline, or channel trust.