About AlayaCare 

At AlayaCare, we’re more than just a fast-growing SaaS company, we’re a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.   

With 550+ employees across Canada, the US, Australia, and Brazil, we’re united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career. 

About the Role 

The Customer and Partner Marketing Manager is a key member of the Demand Generation and Marketing teams who is responsible for generating net-new revenue among existing customers in North America (Canada, US). This role is responsible for planning and launching marketing campaigns and activities across a variety of channels to generate and accelerate customer expansion and partner integration deals. 

What You’ll Do      

• Plan, develop, and execute marketing campaigns focused on driving expansion deals and generating net-new
  revenue among existing customers.
  
• Launch and coordinate co-marketing and promotional campaigns with integration partners to generate partner
  interest and deals among both customer and prospects.
  
• Own the customer communication calendar in collaboration and coordination with other customer-facing teams.
  
• Manage the planning and execution of customer-focused webinars, email campaigns, newsletters, content
  development, customer advisory board events, and other customer engagement activities.
  
• Own the customer promotion and registrant communication for AlayaCare’s annual conference events (Better
  Outcomes).
  
• Work with Product Marketing to develop and deliver clear and timely communication regarding product launches,
  feature releases, and enhancements.
  
• Support outbound communication, targeted outreach, and follow up for Account Management (customer sales)
  team.
  
• Collaborate with the Content team to identify and develop customer success stories, testimonials, and case studies
  to be used in campaigns and sales enablement.
  
• Track, analyze, and report on campaign performance and make strategic recommendations to improve ROI and
  revenue impact.
  
• Test and refine messaging, channels, and tactics to grow engagement and improve results

What You Bring to the Team   

• 4+ years of B2B marketing experience, in SaaS ideally in healthcare technology.
• Bachelor's Degree (B.Sc., B.Comm, etc.) in Marketing 
• A strong understanding and proven track record of launching successful multi-channel marketing campaigns that drive measurable revenue growth.
• Strong project management skills with the ability to balance multiple simultaneous priorities and deadlines.
• Experience working cross-functionally with multiple teams including Sales, Customer Success, Product Marketing, and external partners.
• Proficiency with marketing automation platforms, CRM systems, and campaign analytics tools, preferably including HubSpot and Asana.
• Excellent written and verbal communication skills; ability to simplify and communicate complex topics for diverse audiences.

Why Join AlayaCare? 

Work With Purpose 

At AlayaCare, you’ll help build technology that empowers care providers and improves outcomes for patients and families. Every line of code and every customer interaction contributes to making care more connected, accessible, and human. 

Grow in a High-Trust Culture 

We believe in transparency, feedback, and assuming positive intent. Here, you’ll feel safe to share your ideas and career goals, and be supported to achieve them through mentorship, career mobility, and a promote-from-within philosophy. 

Balance That Works for You 

We value flexibility and well-being. From “Wellness Fridays” to volunteer time off, to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life. 

Benefits That Matter 

• Equity in a well-funded, scaling company. 
• Comprehensive health benefits, telemedicine, and lifestyle spending accounts. 
• Parental leave top-up and family support programs. 

Inclusive by Design 

We celebrate diverse perspectives and foster belonging through our DEIB initiatives. Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams. 

Location and Work Model 

This role is based in the Greater Toronto Area. At AlayaCare, our hybrid model includes set in-office collaboration days, and it is expected that team members are present in the office on those days to foster connection, innovation, and teamwork. 

Ready to Join Us? 

Apply today and be part of a company that makes a real difference in the future of home and community care. Not the right role for you? Share this posting with someone who might be a great fit. 

AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review. 

We’re committed to creating a workplace where everyone belongs. If you require accommodation during the application process, please reach out to talentacquisitionteam@alayacare.com.