As a Content Marketing Manager, you will develop and execute content marketing plans to drive brand awareness, customer engagement, and lead generation across inbound and outbound channels. This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making. You should have exceptional verbal and written communication skills, be highly organized, and be passionate about creating engaging, high-quality content that aligns with the company's objectives.
You will also:
- Develop and execute a content marketing plan that aligns with the organization's objectives and target audiences as directed
- Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing various channels (e.g., blog, social media, email, website, etc.) as directed by campaign briefs.
- Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads, keyword rankings, content engagement)
- Leverage SEO best practices and keyword research to create SEO improvement plans, optimize content for search engines, and drive organic traffic to designated websites.
- Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.
- Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.
- Leverage best practices and tools (generative AI) to speed delivery and content performance.
- Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute.
