Role Overview:

As an Account Manager for our Broadcasters, Publishers, and Platforms (BPP) vertical, you are the strategic bridge between Nielsen’s industry-leading data and the giants of the media landscape in the Australian market. You will manage a portfolio of high-value clients—ranging from broadcasters and digital publishers to emerging streaming platforms—with a primary focus on ensuring client retention and driving strategic growth across key accounts.

Your mission is to ensure clients find maximum value in Nielsen’s product suite to support their ad sales, optimize their content strategy, and prove their reach to the market.

Key Responsibilities

• Relationship Management & Retention: Act as the primary point of contact for a dedicated book of business in Australia. Build deep, consultative relationships with key stakeholders in Research, Ad Sales, and Strategy departments to secure contract renewals and deepen long-term partnerships.

• Strategic Growth & Upsell: Proactively identify opportunities to upsell and cross-sell Nielsen solutions. You aren’t just renewing contracts; you’re expanding our footprint by solving client business problems with data and introducing new products.

• Product Advocacy: Lead the transition of clients toward cross-media measurement. Educate clients on how to interpret data across linear, CTV, and digital environments.

• Insights & Analysis: You will present quarterly business reviews (QBRs) that highlight market trends, the client's competitive position, and measurable ROI from Nielsen's solutions.

• Experience: 4–6 years in Media Research, Ad Tech, or Account Management within the Australian media industry.
• Industry Knowledge: Deep understanding of the ecosystem in Australia: Upfronts/Newfronts, GRPs vs. Impressions, and the shift from Linear to Digital.
• Analytical Rigor: Ability to "speak data." You should be comfortable explaining reach, frequency, and resonance metrics.
• Communication: Exceptional presentation skills. You can explain a complex weighting methodology to a non-technical audience.
• Tech Savvy: Proficiency with Nielsen tools (Consumer and Media View, Ad Intel, N1 Ads, NMI) and CRM software (Salesforce).
• Why This Role Matters: In an era where "counting eyeballs" is harder than ever, you are the person who provides the "source of truth." You help publishers prove their worth and help platforms understand their audience, directly influencing billions of dollars in advertising flow in the Australian media landscape.

Nielsen Core Values: Inclusion, Courage, and Growth. We are looking for a candidate who is curious enough to dive into the data and bold enough to challenge the status quo of media measurement.

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