At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey.Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment driven approach to all marketing activities from messaging and positioning to strategy creation, execution and measurement. We succeed through the development of data & insight led strategies, innovative ideas, creativity along with exceptional execution and continual optimization.
About the role
The Website Product Manager will play a critical role operating in a scrum environment to manage the website backlog, execute the website vision and collaborate with cross-functional teams to deliver a high-quality website for stakeholders and the best digital experience for Nielsen customers and prospects.
This role requires effective communication with partners, the ability to translate business goals into actionable user stories, and ensuring the continuous improvement of the website in partnership with the website scrum team.
Responsibilities
Manages the feature and functionality roadmap for the Nielsen Corporate website
Leverages best practices and performance insights to provide input to partners on the website vision and execution plan.
Owns and manages the website backlog in partnership with the website strategist, ensuring it reflects business priorities and stakeholder business needs.
Act as the liaison between website stakeholders and development scrum team
Participates in sprint planning, backlog grooming and sprint reviews
Partners with stakeholders to gather business requirements and incorporates user feedback into the product backlog to improve website performance and the digital experience for users.
Participates in Sprint Reviews to ensure the sprint goal is met.
Communicates website release plans and updates to stakeholders and the broader organization on the status of the website backlog
Leads or participates in training sessions for stakeholders to educate and train users on new features, changes and website functionality
Works team members to ensure that features meet acceptance criteria and quality standards.
Works to identify ways to improve processes and gain operational efficiencies as it relates to Nielsen’s corporate website.
