At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey. Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment-driven approach to all marketing activities from messaging and positioning to strategy creation, execution, and measurement. We succeed through the development of data & insight-led strategies, innovative ideas, and creativity along with exceptional execution and continual optimization.
About the jobThis role will be responsible for executing engaging digital experiences that resonate with Nielsen’s audiences and will play a crucial role in ensuring the successful implementation and ongoing maintenance of the Nielsen Corporate Website and will partner collaboratively with cross-functional teams in managing website requests and ensuring the execution of the digital experience is inline with stakeholder goals. This position ensures that Nielsen’s content engine operates smoothly by coordinating processes, personnel, and technology to execute top-tier digital content and campaign experiences at scale. You’ll help shape the platform itself, identifying benefits, best practices, and requirements for enhancements in partnership with key stakeholders.
ResponsibilitiesExecute strategy for Nielsen’s web properties, collaborating heavily with Integrated Marketing and technology teams in planning, development and optimizationServe as a WordPress power-user and other centralized web operations tools, building and updating web pagesDefine goals and objectives and determine which content methods and tools to use for each initiativeWith an eye for design, partner with stakeholders in Creative, educating them on WordPress capabilities and requirements to design optimal digital experiences across devices that create brand preference and drive business needsPartner with SEO manager execute their optimization plan for organic search Support reporting and measurement for stakeholders by implementing a content categorization and tagging system Work cross-functionally to develop and streamline workflows to increase efficiency, effectiveness and scalabilityBe an advocate for digital best practices, in collaboration with content creators and designers across the organizationWork cross-functionally to develop and streamline workflows to increase efficiency, effectiveness and scalability
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