Vice President, Brand Marketing at Excel Sports Management

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Charlotte, North Carolina, United States

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.

Excel Sports Management is an Equal Opportunity Employer (EOE).

Position Summary: Excel Sports Management is seeking an experienced Vice President, Brand Marketing to advise corporate clients on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, event management and measurement. The ideal candidate will support the Excel Brand Marketing team across targeted clients, events, and new business efforts. This person will create meaningful, strategic, and inspiring brand concepts, ideas, stories, and experiences for our clients. This role will be based in Charlotte, North Carolina.

Responsibilities:

Leads Excel Brand Marketing clients’ portfolio strategy, sponsorship activation, marketing initiatives, and results reporting
Builds and maintains outstanding senior-level client relationships that result in enhanced partnerships and increased opportunities for Excel
Interacts frequently with senior-level clients and all appropriate agencies/properties leadership to direct sponsorship programming initiatives
Leverages the Analytics function in the sponsorship investment strategy to include portfolio analysis, strategic recommendations and enterprise measurement frameworks
Provides portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
Leads the direction and development of creative platforms and new consumer engagement activations across all new and future client sponsorship opportunities
Oversees client-vendor relationships and activation deliverables on behalf of clients
Directs creation of activation briefs, recaps, event itineraries and staff plans
Guides client status calls and supervises agendas or status documents
Leads the team to develop integrated marketing and activation recommendations (social, digital, traditional media, experiential, PR, events, etc.)
Directs the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparation of marketing activation presentations and other materials to be distributed to clients
Ensures the acquisition of relevant results to be used in generating sponsorship recap reports
Oversees building, sustaining, managing, and reconciling budgets, along with providing client budget updates
Establishes and secures internal resources and vendors to ensure the highest standard of work product is consistently delivered
Proactively develops and maintains outstanding knowledge of sports marketing landscape and client industries in order to identify and act upon new opportunities for our clients
Manages teammates, up, down, and across the group to ensure flawless client-service and a second-to-none agency experience
Attends and participates in staff events which may include some nights and weekends
All other duties as assigned

Qualifications:

Bachelor’s degree required, MBA preferred
10+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property, or agency
Experience developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies
Sports marketing and agency experience managing day-to-day relationships with clients, agencies, and leading a team

Knowledge, Skills, & Abilities:

Passionate about creative ideation, developing, and finishing the job all the way through
Willing and eager to go above and beyond, help his/her teammates, coachable, curious, inquisitive, flexible, and multi-faceted
Curious brand marketer that has multi-channel experience across a variety of different disciplines
Ability to self-start and work within a small team and dynamic organization
Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond
Experience managing day-to-day relationships with clients, agencies, and vendors
Strong sense of ownership, ensuring goals are met and high-level standards are upheld
Able to think strategically, creatively, and problem-solve independently (and in groups)
Excellent time management and ability to multitask effectively in fast-paced environments
Proficient in PowerPoint, Excel, and Word and the technical/computer skills to create and deliver client presentations
Goal-oriented, results-driven and able to maintain composure under pressure
Able to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies
Driven to increase industry knowledge and work to stay ahead of the curve
Uncompromised ethics, integrity, and discretion with company and client information
Engages in internal activities (team building, events, off-sites, etc.) and embraces internal culture
Ability to travel frequently and work nights, weekends, and holidays

The pay range for this position is $190,000 - $225,000 per year. This position is also eligible for benefits and discretionary bonus.

Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

This position is not eligible for sponsorship.

Excel Sports Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation and training.

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