Kaizen Gaming is hiring a
Digital Analytics Specialist

Let’s start with the role

As a Digital Analytics Specialist, you will utilize various analytical tools and techniques to track user behavior across digital platforms. Collaborating closely with cross-functional teams, you'll analyze trends and patterns in the data to inform strategic decision-making. Ultimately, you'll ensure the quality of data, implementing new solutions and expanding data collection points.

As a Digital Analytics  Specialist you will:

• Work with product and tech teams to implement site tracking solutions for data collection and implement measurement tags using both client and server-side Google Tag Manager
• Monitor site tracking solutions to ensure tracking is correctly configured and data is being collected and distributed across all the marketing platforms
• Analyze online user behavior and customer journeys to deliver actionable insights
• Monitor and analyze site KPIs and trends to review performance and data accuracy
• Create and maintain automated reports and dashboards
• Manage and execute requests from agencies, stakeholders, performance and product teams
• Execute Google Analytics and Tag Manager implementations and account configurations based on unique data needs and business requirements
• Audit and/or troubleshoot existing implementations to ensure data quality
• Conduct website “deep dives” and on-demand analysis for our stakeholders, specifically centered around Google Analytics and marketing campaign analysis.
• Present and effectively communicate data and insights to stakeholders
• Collaborate with colleagues and partners to provide support relating to queries and training in the digital analytics space
• Add value to the optimization of player experience and marketing performance through MarTech and digital analytics

What you’ll bring:

• At least 1-year experience with Google Analytics and/or other web data platforms, Firebase Analytics and Google Tag Manager
• Familiarity and experience with Google Analytics 4
• Knowledge of HTML, CSS and JavaScript
• Experience with Big Query, SQL and regex, as well as A/B Testing Tools is a plus
• An understanding of SEO, Paid Search, Paid Social and/or other performance marketing/digital marketing practices
• Experience of using Looker Studio
• Excellent English communication skills
• Strong Google Suite experience
• Strong interest in web analytics and statistical methodologies
• Self-motivated and eager to learn about marketing technological developments
• Strong problem-solving skills

Kaizen Gaming Perks 

• 🕑We offer hybrid model of working .
• 🏃 A buddy will support you with your onboarding;
• 💸 Competitive salary package and bonus scheme;
• 📚 Unlimited access to Udemy & continuous training for all your learning and development needs;
• ⭐Clear career paths & a developmental 360° feedback framework;

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